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Salitre

White speckled ceramic jar, bottle, cup and bowl on a saturated ultramarine backdrop in hard sunlight.

How do you sell something whose whole appeal is that you have to hold it?

Industry
E-commerce
Year
2026
Services
E-commerce, Art direction, Packaging
Status
Concept

Studio concept. Salitre is a fictional ceramics brand invented for this study. It isn't a client, and the vessels are 3D renders by the studio, not photographs.

Overview

Salitre is an imagined ceramics studio on the coast, firing small batches with a salt glaze so no two pieces come out the same. Salitre means saltpetre, the crust the sea leaves on everything nearby. Its online store has to convey weight and surface through a screen.

Challenge

Ceramics shops online tend to repeat one look: beige walls, dried stems, a soft grid. It's lovely, and it's completely interchangeable. And because each piece is unique, a standard product page undersells the very thing that makes them worth buying.

Objectives

  • Make the store unmistakable at a glance
  • Convey material and scale without being in the room
  • Keep mobile checkout short and calm
Close view of a speckled ceramic bowl, its white glaze picking up blue from the backdrop.

Strategy & direction

One saturated colour and hard sun. Everything else gets out of the way so the white glaze can do the work.

  • Ultramarine

    The sea, the sky and a very old pigment. Against it, white glaze reads as a material rather than a colour, and picks up blue in its shadows.

  • Lowercase and quiet

    A thin, geometric wordmark that behaves like a maker's stamp. It never competes with the object.

  • One of one

    Batch numbers and care notes turn natural variation into the reason to buy, not a defect to apologise for.

Live prototype

Design & development

The storefront below is a working prototype. Add a piece to the bag, and the bag answers immediately, with no page load between wanting something and having it. The goal was a store that feels as direct as picking something up.

salitre
  • White speckled round ceramic jar on ultramarine.

    moon jar

    $240 · Batch 014

  • White speckled narrow-necked ceramic bottle on ultramarine.

    tall bottle

    $120 · Batch 014

  • White speckled wide ceramic bowl on ultramarine.

    bowl no. 3

    $85 · Batch 014

  • White speckled ceramic cup with an unglazed base on ultramarine.

    cup

    $32 · Batch 014

Prototype: these prices are fiction and nothing is for sale.

Salitre packaging on ultramarine: a white box with the lowercase wordmark, branded tissue paper, a blue card and a product label.

Deliverables

  • Storefront design and build
  • Product art direction
  • Packaging system
  • Care cards and labels
  • Mobile checkout flow

Outcomes

This is a concept, so there are no results to report. We don't invent numbers. When a commissioned project goes here, you'll see verified outcomes and where they came from.

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