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Process

No mystery. Six stages.

You should always know what's happening, what we need from you and what comes next. Here's how we keep it that way, entirely online.

  1. Discovery

    We learn the business before we touch a layout.

    A working session on your goals, customers, competitors and constraints, followed by a review of whatever already exists: site, analytics, brand files, sales conversations.

    From you
    An hour or two of your time and honest answers about what isn't working.
    What you get
    A written brief you sign off, so everyone is solving the same problem.

  2. Strategy

    We decide what this has to do, and for whom.

    Positioning, messaging priorities, site or product structure and the measures that will tell us whether it worked. This is where most of the bad ideas die cheaply.

    From you
    Feedback on direction, and a decision-maker in the room.
    What you get
    Structure, messaging hierarchy and agreed success measures.

  3. Design

    One clear direction, then the full system.

    We develop a direction, test it on your hardest page rather than your easiest one, then extend it into a complete system of type, colour, layout and components.

    From you
    Consolidated feedback in the agreed rounds.
    What you get
    Reviewed designs across desktop and mobile, and an interactive prototype where it helps.

  4. Development

    Built by the people who designed it.

    Fast, accessible, maintainable code. Design and engineering stay in the same conversation, so details survive the handover because there isn't really one.

    From you
    Content, access to the accounts we need, and quick answers on edge cases.
    What you get
    A working staging site you can click through on your own devices.

  5. Launch

    Tested, measured, then switched on.

    Cross-device and accessibility testing, redirects, analytics, search setup and a deliberate launch plan. Every website includes launch support.

    From you
    Final approval and a launch date that suits the business.
    What you get
    A live product, with its analytics and search foundations in place.

  6. Ongoing support

    We don't disappear after launch.

    Maintenance, monitoring, small improvements and regular reviews against the measures set in strategy, through an optional monthly care plan.

    From you
    Tell us what's changing in the business.
    What you get
    A site that keeps earning its keep, plus a clear record of what changed and why.

Questions about working together

Still working out what you need?

Bring the half-formed version. A discovery call is a complimentary 45 minutes with no pitch, and you'll leave with clearer next steps either way.

Book a discovery callStart a project instead