Cota 0
What would a construction company look like if it stopped sounding like one?
- Industry
- Construction
- Year
- 2026
- Services
- Brand identity, Web design, Development
- Status
- Concept
Studio concept. Cota 0 is a fictional company invented for this study. It isn't a client, and the imagery was rendered by the studio.
Overview
Cota 0 is an imagined mid-sized builder in Madrid and San Juan. In construction, “cota cero” is the datum: the reference level everything on site is measured from. It's a precise idea that clients of any kind can understand, which makes it a far better brand than a hard hat and a skyline.
Challenge
Construction websites tend to sell the same three things in the same three stock photos. Meanwhile the real anxieties of anyone commissioning a building are simple: Will it finish on time? Will the price hold? Will I know what's going on?
Objectives
- +0.00Stand apart from a category that all looks alike
- +3.20Make progress and accountability the central message
- +6.40Work on a site hoarding as well as on a phone in the sun
Strategy & direction
One line carries the whole brand. The datum runs across every surface at the same height, as it does on a real site, and everything else hangs from it.
The line
A single orange rule, always horizontal, always at the same level within a layout. On site, it's literally painted on the structure.
The type
An industrial condensed face set big enough to read from across the street, because much of this identity lives on hoardings.
The promise
“Everything is measured from here” turns a technical term into a commitment about transparency.
Live prototype
Design & development
The website below is the actual build: drag the handle to resize it, and watch it reflow like the real thing. Its layout uses container queries, so each component responds to its own space instead of the window, and the datum stays intact at every width.
Everything is measured from here.
+0.00 m
A builder who publishes its dates, reports weekly and tells you early when something moves.
On site now
- Aravaca Housing+6.40 m
- Santurce Offices+3.20 m
- Getafe Warehouse−2.80 m
Fictional sites and figures, part of the concept.
Ask for your site's calendar.
Get in touch
Deliverables
- Logo and identity system
- Site hoardings and posters
- Drawing sheet templates
- Stationery
- Responsive website
Outcomes
This is a concept, so there are no results to report. We don't invent numbers. When a commissioned project goes here, you'll see verified outcomes and where they came from.
Want this kind of thinking on a real project?
Merma
A trimmed wordmark and a daily-changing mobile menu for a kitchen that cooks what others throw away.
